Now that we have discussed what influencer marketing is and why it should be a part of your strategy, as part 3 of the 14 part series it is now time to cover how to properly assign the right overall goal to your campaign. Goals or key performance indicators (KPIs) can be determined [...]
In the first post of this 14 part series, I set out to provide a fairly comprehensive explanation as to ‘what’ influencer marketing is. In this post however, I want to cover why it absolutely needs to be a part of your plans. Yes, I’m biased; let’s get that out of the way — I’m CEO [...]
Influencer marketing, as defined by a bunch of old marketers such as ourselves, can be simply stated as having someone tell your story for you. One common example that most people associate with this type of marketing can be seen on television and in movies as an actor uses a [...]
