The marketing industry has seen dramatic innovations and changes in the past decades. Companies today add new departments and hire employees for positions that didn't exist 10 years ago. Data specialists, SEO professionals, and brand managers all work to move companies forward. Unfortunately, they don't always work together. Smart companies [...]
As your social media presence starts to grow as an influencer, so will the pressure to come up with high-quality content on a regular basis. You will need to balance organic content with promoted posts, make sure all of your clients get the exposure they need, and look for opportunities [...]
After all the time you spend getting your influencer campaigns set up and finding high-quality bloggers and social media personalities to promote your products, you want to get the most bang for your buck. Some companies take a “set it and forget it” approach to their influencer campaigns — particularly [...]
In the early ages of digital marketing, social media was the Wild West. Social best practices changed so quickly that some brands were left in the dust while others served as early adopters — seemingly light-years ahead of the rest of us. Even today, social channels like Facebook and Twitter [...]
You might not realize it, but there's a whole science behind influencer marketing. Influencers use a variety of psychological tools to convince people to follow them and try out the products and services they use. Without certain specific elements related to human nature, social media as a whole might not [...]
Data analytics and KPIs will create a foundation for your influencer marketing efforts. Without trackable data, you won't be able to see which influencers are driving traffic or sales to your brand and which influencers are helping your brand get exposure to the bulk of their audiences. One metric in [...]
Marketers love buzzwords. A clear, concise term can assuage any fears that management might have about a particular strategy or tactic while giving the staff goals to work toward to achieve those buzzword goals. However, in some cases, these terms do more harm than good. Some marketers get so caught [...]
Your influencer marketing campaign works on multiple levels. While everyone wants a celebrity like Lebron James or Tom Brady to promote their products, many smart companies are learning the benefits of relying on micro-influencers (or peer influencers) to share their brand. These are influencers with experience (but not necessarily massive [...]
Influencer outreach is an essential strategy for modern marketing. Customers are increasingly wary of brands and the messages they send. Instead, they want to turn to people they trust who will provide open, honest answers about products and services. In many ways, influencer marketing has been around since celebrities first [...]
Influencer marketing is an increasingly popular trend for B2C and B2B businesses across the web. It typically falls under social marketing and gives brands an alternative to paid promotions outside of sponsored content. Many marketers appreciate the opportunity to connect with new audiences and sell their items to people who [...]
